SOCIALISM WITH A HUMAN FACE

"Socialism with a human face"?  Of course socialism, if it is genuine, will have a human face.  And its humanity will be much more than skin deep.  But what does this phrase imply?  I think it implies that we can take for granted that capitalism already has a human face.  But capitalism has, in fact, only a human mask.  Capitalism has probably been the most successful of all ideologies in making human masks.